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  • Press & Events Three functions in one: Vitesco Technologies  presents Rotor Lock Actuator for electrified vehicles “Gold” for Brand Strategy and Creation: Vitesco Technologies receives further German Brand Awards Teaser image
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  • Solutions Vitesco Technologies Combustion Solutions Beyond Powertrain DISCOVER PRODUCTS High Voltage Axle Drive (EMR3) High Voltage Battery Management System High Voltage Battery Junction Box High Voltage DC/DC Converter - 4th Generation High-Voltage Box - 2.0 Coolant Flow Control Valve 48V Belt Driven Starter Generator 48 V DC/DC Converter (air-cooled) Control Unit - Electric Drive High Voltage Inverter (EPF2.8+) Vitesco Technologies Independent Aftermarket Contact
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    Vitesco Technologies
    • Logo wins in the category "Brand Design & Identity”
    • Excellent brand communication in space: Jury honours new orientation system
    • Unique appearance generates attention in the B2B sector for clean drive technologies

    Regensburg, August 3, 2020. Vitesco Technologies, a leading international supplier of modern drive technologies, is a two-time "winner" of the Red Dot Design Award 2020, the jury of the renowned prize has just announced. It honours the automotive supplier's outstanding design performance in both the "Brand Design & Identity" and "Spatial Communication" categories. Just a few weeks ago, Vitesco Technologies was awarded two Automotive Brand Awards for its brand design and management. With the latest awards, Continental's powertrain division, which has been operating as an independent company with its own name since October 2019, has now been honored for its corporate design for the fourth time.
     
    Together with the Hamburg agency loved, which belongs to the thjnk group, Vitesco Technologies developed a completely new logo and introduced with it a holistic brand design. With its flowing forms, the "Vitesco" lettering stands for passion, dynamics and movement. A central, dynamic brand symbol is the initial "V". An eye-catching yellow in combination with white dominates the appearance of the brand – on all digital channels as well as at various touch points worldwide: on buildings and vehicles, in rooms or at events.
     
    "This appearance is unique within our industry and contributes to making Vitesco Technologies known and visible in the B2B sector as an expert for sustainable drive technologies and e-mobility," explains Dr. Anne-Kathrin Bräu, Senior Vice President Communications at Vitesco Technologies. "The development was an extremely complex process that had to be implemented in a short time. It was a lot of fun, but also extremely demanding. All the more reason for us, to be pleased that this achievement has been seen and found to be creatively outstanding by such a renowned jury as that of the Red Dot Design Award".


    About the Red Dot Design Award

    The Red Dot Award provides a platform to designers, agencies and companies from all over the globe for the evaluation of design. In 2020, a total of 6,992 creative projects and brands from 50 countries were entered in the competition. In line with the motto “In search of good design and creativity”, the 24 international jurors assessed this year’s entries online and examined each piece of work and each brand individually and extensively in a professional manner. They paid special attention to the form, the idea and the impact. Ultimately, only those projects that convinced the experts in terms of their high design quality and creative achievement received a distinction.
     
    The winning works will be made accessible to a wide audience. All of the award-winning brands and projects will be available to see online on the Red Dot website from October 2020. The International Yearbook Brands & Communication Design 2020/2021 will be out in November 2020.

    200803_PP_Vitesco-Technologies_Brand_Desig_4

    The modern image of Vitesco Technologies covers all channels and various touch points all over the world.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_PP_Vitesco-Technologies_Brand_Design_2

    The modern image of Vitesco Technologies covers all channels and various touch points all over the world.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_PP_Vitesco-Technologies_OrientationsSystems3

    Excellent brand communication in space: The jury of the Red Dot Design Award recognizes the new orientation system at Vitesco Technologies as an outstanding design achievement.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_PP_Vitesco-Technologies_Orientation-Systems1

    Excellent brand communication in space: The jury of the Red Dot Design Award recognizes the new orientation system at Vitesco Technologies as an outstanding design achievement.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_PP_Vitesco-Technologies_OrientationSystems2

    Excellent brand communication in space: The jury of the Red Dot Design Award recognizes the new orientation system at Vitesco Technologies as an outstanding design achievement.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_PP_Vitesco-Technologies-Brand-Design_-3

    The all-new, fresh look-and-feel of Vitesco Technologies is without parallel in the industry.
    © Vitesco Technologies GmbH (exclusive rights)

    200803_Vitesco-Technologies_Red-Dot-Winner

    Vitesco Technologies won the Red Dot Design Award 2020 twice.
    © Vitesco Technologies GmbH (exclusive rights)

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